Frustrated for the last time with her experience at the spa she frequented, Nicole Oden, senior vice president at Smith Barney, called her realtor and purchased an 11,000 square foot building in Delray Beach Florida. Two hurricanes and just over a year later, on November 11, 2004, ElevenSpa was opened.

When visitors walk through the door, they are greeted with a courtyard that leads to seven outdoor cabanas, a tanning pool and private areas for men and women graced with waterfall showers transplanted from a decadent dream.

More than a consumer experience, Eleven founder Nicole Oden has fashioned a philosophy - a little heaven on Earth goes a long way. Nicole brings that distinct ELEVEN sensibility to everything she does, imbuing her dynamic in a variety of new ventures that are transforming her unique consumer experience into a full-fledged luxury brand.

In addition to the 11,000 square-foot spa in Delray Beach, FL, the Eleven brand now includes:

• A new line of skincare products whose demand has exceeded supply just 30 days after initial launch
(ElevenSkin, www.elevenskin.com)

And there is more to come from Eleven. We look forward to having you with us as everyday we pursue Life Better. Ordinary is over.